website design :: about adel

Editor, Copywriter, Website Designer
I really, really wanted to be one of those loose and spontaneous artists, a little giddy and on the edge of out of control. Well, I can do giddy. Sometimes. The rest is a stretch: I’m an editor. A first-born. I do copywriting. I like systems and predictability. I am fond of rules, regulations, schedules. I adore dictionaries, grammar books and encyclopedias.

And I design websites for small businesses.

After 15 years as an editor and copywriter, I made a discovery: what I know about good writing translates beautifully into good design.

Design is just another way to communicate. Color, shape, repetition, contrast and alignment create an unspoken, unwritten narrative. Design gives meaning, offers a message and provides an opportunity to visually communicate, to tell your story about your business.

And effective communication, visual and written, requires thoughtful organization and careful planning as well as a creative streak.

As a website designer, I help small businesses successfully and cost-effectively define their message for the web. And I bring nearly two decades of publications planning, editing and copywriting experience to every website project, email newsletter and email campaign I help with.

So I write. I edit. I design. I find myself sighing over a beautiful K or the sweep of color on a page, a photo placed just so. I have shelves upon shelves of computer reference books, design annuals, color guides, dictionaries, novels, poetry books and thick anthologies, centuries of good literature. And to relax, I still read grammar books before bed. Really.